• Is the concept clearly defined and easily
• understandable?
• What is the specific need for the product?
• Is it unique? What research supports the need?
• Once need is established, is there a market a
• buyer segment that will pay for the product
• or service?
• If there are competitions, how does this
• product or service provide an advantage?
• How will this product generate revenue, cover
• costs, and provide a return to investors?
• If launched, how does the venture become
• sustainable?
• Detail management skills and background.
• How is the risk of this venture reduced with
• the management team?
• What operating issues are anticipated? What
• are the contingencies to meet these issues?
The business plan is a planning tool and a tool to sell to investors. Be sure it is convincing and compelling.
© 2007 J.D. Brown Center for Entrepreneurship and York College of PA
All Rights Reserved.
All Rights Reserved.