This course focuses on two critical issues for entrepreneurs; the evaluation of market potential during the concept development and business plan stage and the challenges of growing sales of high-potential ventures. Investors look for highly detailed and reasoned data on market potential for new ventures.
Many early stage entrepreneurs fail to develop a compelling story as to why the venture is needed. Early marketing analysis becomes the basis of the business plan and sets the expectations of employees and investors alike.
Once financed, these ventures many times have objectives of either doubling sales for existing businesses or ramping to millions in sales within three to five years. The expectations of employees and investors must be tempered with the constraints of time and available cash.
Entrepreneurial marketing focuses on challenges created by the push for rapid growth in sales. Prerequisite: Completion of ENT 200 with a grade of 2 or better.
© 2007 J.D. Brown Center for Entrepreneurship and York College of PA
All Rights Reserved.
All Rights Reserved.